Shane Wan

Chief Marketing Officer

Shell

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Shane Wan is a strategic marketing and Mobility leader with more than 25 years of experience across Asia and global markets. Her career spans marketing across fuels, EV, non-fuel retail (NFR), digital, loyalty and payments, giving her a broad perspective on how customer insight, technology and commercial strategy can come together to create differentiated propositions and drive sustainable business growth.

Prior to her current CMO role in Asia, Shane held a global leadership role in Payments & Loyalty, where she built deep expertise in digital commerce, customer engagement and data, as well as the evolving role of payments in creating simpler, more connected customer experiences.

Today, Shane helps shape the Digital First agenda for the Mobility business across Asia, bringing together customer insight, innovation and commercial strategy across a diverse portfolio. Her focus is on translating marketing strategy and digital capabilities into stronger customer propositions, deeper engagement and measurable business impact.

Building on her experience in payments and loyalty, Shane also has a strong interest in the future of payments and commerce, particularly how emerging technologies and changing customer behaviours will redefine the way customers interact, transact and engage with Mobility.

Speaking At

1:30–3:00pmTue 17 NovWorkshopWorkshop Room 2Open
Global Frameworks and Shared Best Practices in Payments Chains

Spotlight on Merchant Payments | Priority for Merchants

WorkshopWorkshop Room 2Open
About this session

Spotlight on Merchant Payments
Featuring 2C2P, Airwallex & Amazon
Explore the opportunities and challenges shaping merchant payments through a series of practical sessions with industry leaders. From expanding across Southeast Asia and navigating AI-driven commerce to building trust in international markets, discover insights and strategies to help businesses grow.
1:30pm–1:50pm | The SEA Payment Growth Playbook
Powered by 2C2P
Many merchants are already operating across Southeast Asia. The next challenge is not entering the market, but growing within it. This conversation explores how merchants decide which local payment methods, wallets, QR and account-to-account rails are actually worth supporting — and what payment localisation really does for customer acquisition and conversion.
\- Which payment methods actually move conversion?
\- Cards vs wallets vs QR vs A2A
\- How much localisation is enough?
\- National switches and domestic rails
\- Pay-in vs pay-out considerations
\- Cost/complexity of adding another payment method
\- What merchants should prioritise in their next growth market
1:50pm–2:10pm | When AI Agents Take Action: From Shopping to Business Finance
Powered by Airwallex
As AI agents begin to make purchases on customers' behalf, merchants face new questions: how can they verify that a purchase is authorised, manage fraud and disputes, and reduce false declines? Within the business, using agents to manage money raises similar questions about access, permissions and accountability.
This discussion examines both sides, exploring what merchants should check about customer consent, the payment credential, transaction controls and human oversight before enabling agents to transact with customers or act on business finances.
2:10pm–2:30pm | The Role of Trust in International Expansion: Why Public Policy Matters in Going Global
Powered by Amazon
Going global involves more than reaching new customers. Merchants must also navigate regulations, consumer protection and trust across different markets. This session explores why public policy matters in cross-border expansion and how businesses can build the confidence needed to grow internationally.
2:30pm–3:00pm | Networking

Speakers

Shane Wan

Speaking At

Spotlight on Merchant Payments | Priority for Merchants