For family business owners and investors, AI presents two opportunities: transforming the businesses they already own and identifying the next generation of companies worth backing. But where is AI creating genuine commercial value, and what separates a promising technology from a sustainable business?

Drawing on the experience of founders who have built and scaled financial platforms, this panel examines how AI could reshape customer relationships, operating economics and competitive advantage. What lessons can business owners apply to their own enterprises, and what should investors look for when deciding where to deploy capital?