The CXO Conversations - From Marketing to Fintech: Building Smarter Credit Insights in Africa

Synopsis:

At the Inclusive Fintech Forum 2026 in Kigali, host Divine Muragijimana speaks with a marketer-turned-founder about her journey building CladFy. She shares how a background in accounting, audit at KPMG, and marketing shaped her path into tech entrepreneurship. The conversation explores how fragmented financial data across mobile money, banks, and savings groups limits personal financial clarity in Africa. CladFy helps lenders analyze cash flow and creditworthiness, while also aiming to return insights to individuals to improve money management and wealth-building. She reflects on leaving a stable job, embracing uncertainty, and building purpose-driven solutions that empower financial decision-making and inclusion.

About Ebby Gatamu

Ebby Gatamu is the CEO of Cladfy Inc., a Kenyan fintech building last-mile lending infrastructure for the informal sector. With 13+ years of experience across Marketing, Finance and Tech including roles at KPMG, Kenya Airways, and fast-scaling African startups, Ebby brings deep cross-functional expertise to the intersection of tech and financial inclusion. She is passionate about empowering MSMEs to access markets and capital for scale.