It’s Your Worst PR Crisis! What’s the Story You Need to Tell?
In a social media age, how should you respond to a PR nightmare? Ignore it? Laugh at it? Engage? Or…? Leading journ
alist and media entrepreneur Barkha Dutt took "the yellow circle" at The Singapore FinTech Festival for a Founders Peak Special, delving into the art of crisis storytelling, sharing insights on navigating PR nightmares in the age of social media. Drawing from her fearless reporting career and global experiences, she highlights how effective storytelling can turn adversity into opportunity and protect reputations in turbulent times.
With over 25 years of fearless reporting - from the frontlines of the Kargil War to conflict zones around the globe, and her ground-breaking coverage of the pandemic - Barkha ha
s built a career on stories that shape our world.
Barkha has received over 50 prestigious awards, including the Padma Shri and Global Leader for Tomorrow from the World Economic Forum. She’s also a trusted voice in columns for The Washington Post, Hindustan Times, and The Week.
Barkha emphasises that in today’s hyperconnected world, how you respond to a PR crisis can define your brand's legacy. By combining authenticity, engagement, and strategic storytelling, startups can transform crises into opportunities for growth and resilience, emerging stronger and more trusted in the eyes of their stakeholders.
Watch Full Session
Speaker:
- Barkha Dutt, Television Journalist & Author, MoJo Story