Design in a Venture Strategy

Apple’s best-kept secret took the stage at GFTN Forum, Japan: Tim Kobe, Founder and Chief Executive Officer of Eight Inc. With over 27 years of experience working with Apple, including 11 years alongside Steve Jobs, Kobe shared insights on why design isn’t just about aesthetics—it’s a powerful business strategy. He explored how companies across industries can leverage design to create meaningful human experiences, drive engagement, and build lasting value.

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