An Insider Look: Building Your Voice, Growing Your Community

 

LinkedIn's experts hosted an engaging session on leveraging the platform to build a personal voice and grow professional communities, with a special focus on the intersection of LinkedIn and ESG (Environmental, Social, and Governance) topics. 

Key Highlights 

1. Why Build Your Voice on LinkedIn? 

LinkedIn as a Platform for Professional Branding: 

  • LinkedIn connects over 1 billion professionals across 200+ countries, fostering economic opportunities and professional growth. 
  • Members increasingly use the platform to share knowledge, insights, and personal experiences to establish thought leadership. 

ESG Conversations on LinkedIn: 

  • Executives, board directors, and professionals actively discuss environmental impacts, diversity, and governance topics. 
  • Stakeholders such as customers, investors, and employees value organizations’ engagement with ESG-related content. 
 

2. Strategies for Building Your Voice 

Content That Engages: 

  • Focus on insightful, knowledge-based posts that resonate with specific audiences. 
  • Avoid generic content—share personal perspectives and practical advice. 

Key Content Ideas: 

1. Industry News & Insights: Share thoughts on trends shaping your sector. 
2. Personal Experiences: Discuss successes and failures with actionable takeaways. 
3. Leadership Advice: Inspire and guide others with your expertise. 
4. Career Insights: Share lessons on navigating professional paths. 
5. Diversity, Equity, and Inclusion (DEI): Highlight initiatives that matter to your community. 
6. Company News: Announce partnerships, product launches, or CSR activities. 
 

3. Best Practices for Posting 

Tips for Effective Posts: 

  • Tailor content for a specific audience and ensure it aligns with your expertise. 
  • Encourage meaningful comments by sparking discussions or asking questions. 
  • Leverage multimedia, like videos and images, to make posts visually engaging. 

Examples of Successful Posts: 

  • Industry Thought Leadership: A sustainability leader links cost savings to green practices with a concise video and clear points. 
  • Leadership Advice: Sharing concise takeaways on balancing profits with societal impact using bold visuals. 
  • Personal Reflections: A sustainability officer shares reflections on winning an award to inspire others. 
  • Career Stories: A content creator discusses challenges in sponsorship negotiations to highlight transparency and mentorship. 
 

4. LinkedIn for ESG Advocacy 

Opportunities for ESG Professionals: 

  • Build credibility by sharing progress on sustainability initiatives and lessons learned. 
  • Amplify your impact by connecting with like-minded professionals and stakeholders passionate about ESG. 

Why ESG Content Matters: 

  • Stakeholders increasingly value transparency and engagement with ESG issues. 
  • LinkedIn provides an ideal platform to showcase your organization’s commitment to sustainable practices. 
 

Vision for LinkedIn Engagement 

Action Steps for Professionals: 

  • Start small: React to industry news or share learnings from daily work. 
  • Grow confidence: Experiment with personal stories, leadership advice, or insights into workplace diversity. 
  • Be consistent: Regular posts help maintain visibility and engagement within your network. 

Opportunities for Organizations: 

  • Use LinkedIn to build trust with stakeholders by demonstrating commitment to ESG goals. 
  • Encourage employees to become brand ambassadors by sharing their unique perspectives and contributions. 

Conclusion 

LinkedIn empowers professionals to amplify their voice, share expertise, and foster meaningful discussions. By tapping into its vast network and best practices, individuals and organizations can connect with relevant communities and build strong personal and professional brands. 



Speakers: 

  • Alita Utari Dewi, Community Manager, LinkedIn
  • Ting Wei Toh, News Editor, LinkedIn News Asia

 

 

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